Iffy business

There’s a Finnish insurance company called “If”. As far as I know, the name may be derived from English: “if this happens and you’re not insured, you’ll be in deep shite!” (Note: Not an actual slogan.)

Happened to stand outside one of their offices today, waiting for a bus; happened to stare at their logo, which is simply this:


Hit on the mildly amusing idea that if they were, with their mostly white office, a part of the Apple i-empire, then they would have originally been the insurance company “f…”, which invites a bit different potential slogans.

(“What do you mean you parked the moving van in the elephant enclosure? Those are angry elephants! And all my Rembrandts! F…!”)

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